Tuesday, April 17, 2007

Disney Launches Wedding Gowns

Disney has launched a line of wedding gowns, which I have discussed in Fairy-Tale Wedding Dress? Disney Does Weddings back on February 22. Since I wrote on the topic, Reuters covered the story and has provided a photo (see picture below).

The "news" is that the gowns were debuted on Sunday in New York. The gowns will range in price from $1,500-$3,000.

According to the Reuters story:

The company was encouraged to delve into the high-end wedding business by the 2,000 weddings it hosts each year at its U.S. resorts — Walt Disney World and Disneyland — and its cruise line, according to McFann [Korri McFann, marketing manager for Disney Fairy Tale Weddings and Honeymoons].

Disney hopes to capitalize on soaring demand for destination weddings, in which couples and their guests turn their nuptials into wedding-vacations that often take place at resorts in tropical locations.

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